ONLINE ORDERING FOR INDUSTRY LEADING HOTEL SALES TRAINING, OPERATIONAL INTELLIGENCE AND TELEPROSPECTING SUPPORT
Online Ordering for the Following Hotel Services:
Local Negotiated Rate Competitive Intelligence (LNR) Reports:
LNR Rate Hotel Intelligence is an excellent resource to learn how your hotel is positioned to the competitive set for local negotiated transient rates. Use these reports during marketing plan time, for new builds, and during times of negotiation with your customers.
Group Rate Intelligence Briefs:
Our Group Rate Hotel Intelligence Briefs are a recap of group pricing for your hotel and competitive set for a specific piece of business. The hotel determines the dates, type of inquiry, and competitive set. We then shop all the properties for the same piece of business and recap the pricing quoted for Room Rates, Room Rentals, Starting Lunch Pricing, and Starting Dinner Pricing. You can then see how your hotel is positioned when customers are considering multiple options.
Reservation Mystery Shopper Test Calls:
This leading edge mystery shopper test call service provides a valuable tool to ensure that your team is selling effectively and maintaining high levels of customer service. It will uncover your teams understand of the sales process and can greatly impact your room revenues and ADR. It’s also an excellent means of monitoring how your yield management program is working, and if your agents are trying to get the best rates as possible, actively closing, and properly selling booking guidelines for special event dates. It can be customized to meet your individual needs.
Sales & Catering Mystery Shopper Test Calls:
Hospitality Softnet offers quality assurance mystery shopping program for hotel sales, catering and new hires. It’s designed to ensure that your entire team is providing top-notch service to your customers, and is a terrific way to enhance your own ongoing sales training. On a year-round basis, we provide you and your staff with feedback and positive training tools that will help fine-tune individual selling skills.
The Hospitality Softnet sales and catering mystery shopper platform is unmatched in the industry. Critical to the success of our mystery shopping is having identities that provide the ability to interact with the hotel like a real customer would. All of our identities have the ability to accept return phone calls. They also have email addresses and web sites with real domain names that match the organization who is contacting the hotel. We evaluate how your team interacts with potential customers in a real-life selling environment.
We offer two Sales and Catering Training Programs and Reporting Formats to Choose From.
- The Professional Training Series
- The Professional Feedback Series
Specialty Mystery Shopper for – Convention and Visitors Bureau, Competitor Research and Sales Candidates:
- Convention and Visitors Bureau Mystery Shopper Test Calls:If your hotel relies upon the Convention and Visitors Bureau as a resource for leads and bookings, consider shopping the CVB to see how they are selling your city, and specifically your hotel. How do they respond to competing cities, and how do they represent other hotels within the marketplace? This insight can help ensure that your CVB is actively selling your hotel and destination to all potential inquiries.
- Competition Mystery Shopper Test Calls:
Hospitality Softnet offers Competitive Intelligence Briefs to assist hotels in knowing what their competition is doing today. Three different Intelligence Brief formats are available. Included are: Group, Transient, and Internet pricing. To customize the information to your needs, you determine which competitors and dates will be researched. A spreadsheet is then produced comparing the pricing for all hotels researched. The information will help with your marketing and pricing strategies and assist with the proper positioning of your hotel. This convenient and cost-effective service supplies pricing information quickly so you can react to changing market conditions in a timely manner.
- Potential Sales Candidate Test Calls:
Many sales people can do a good job in “selling themselves” during an interview. However, equally important is how well they actually sell to the customer and if they have experienced any hotel sales training. Our Potential Sales Candidate test calls are a great way to see firsthand how effective your potential sales person is when dealing with an inquiry. Do they qualify enough? Are they selling or just telling about the hotel? How aggressive are they when following up and closing the sale? Our reports will help you answer these important questions before you take the final step of hiring them.
Hotel Sales Training Services:
Hospitality Softnet offers a number of industry leading hotel sales training programs; all written specifically for the hospitality industry. They employ terminology and examples pertinent to today’s hotel sales environment, allowing your staff to relate to the subject matter and easily absorb the important skills being taught.
Hotel Sales Training for:
- On-Site Sales & Catering 101
- On-Site Hotel Sales & Catering 102
- Director of Sales One on One Training
- Hotel Reservation Sales Training
- One-on-One Telephone Coaching Calls
Teleprospecting Hotel Sales Services:
Hospitality Softnet will complement your direct sales efforts with our industry proven Teleprospecting Services. A cost-effective way to ensure that an aggressive hotel prospecting effort is in place and generating maximum sales.
Our teleprospecting professionals are highly skilled and trained in the nuances of selling a hotel and its varied services. The hospitality teleprospecting services can be used on an ongoing basis, or to supplement your sales effort so that your team can focus on qualified leads, or it can be used on an ad hoc basis as needed.
- Ensure an ongoing teleprospecting effort producing qualified leads for your sales team.
- Update past account files to clean files and generate new business.
- Kick off a new promotion.
- Maintain a sales effort during times of turnover to minimize costly down time.
- Ensure that important leads are not overlooked due to lack of available manpower.
- Help kick-start the sales effort during pre-opening.